We work with eSports industry partners to build and accelerate their innovation strategies. We leverage our global network to drive meaningful relationships with startups, connect corporations into the startup ecosystems, and support cultural transformations.
ECOSYSTEMS
We design increased connectivity and density across all key innovation stakeholders: Government (federal, state, and municipal), corporations, academia, media, venture capitalists, and entrepreneurs. Connectivity and density attracts and support projects that seek access to resources (talent, expertise, capital, customers) in order to learn and grow quickly. Connectivity and density also benefit industry who also need to be proximate to the teams and technologies that will drive future innovation.
Today’s eSports projects need results now. We modeled our entire process around “the urgency of now,” quickly aligning strategy and creative to identify brand stories. Without a well-defined identity, the effectiveness of your brand marketing efforts will almost surely fall short of their potential.
PROJECT STRATEGY
A strategic roadmap for your eSports project can be the difference between success and failure. Our brand experts can develop a strategic plan that accounts for all aspects of your project marketing to ensure success for both present and future.
PROJECT DEVELOPMENT
A project is so much more than a logo. It is both the visual and verbal expression of your company or product. It evolves as your project grows to ensure you remain relevant, timeless, and future-proof. We develop brands that deliver results on a high level.
PLATFORM DESIGN
As small as it may seem, your platform design is quite possibly the single most visible component in your brand repertoire. We take pride in creating memorable and repeatable ecosystems that reflect our clients’ businesses objectives in an impactful way.
STYLE-GUIDE
In order to maintain brand consistency, rules need to be set in place for all types of implementation. We develop comprehensive style-guides that help define a variety of media applications and scenarios.
PROJECT AUDITS
Sometimes you simply need to understand where you are to figure out where you are going. Project audits give you a realistic assessment of all aspects of your existing brand. It allows you to maintain brand equity and evolve to a better place for the future.
PROJECT NAMING
Your eSports name says a lot about your brand identity and collection. It is intended to be timeless, therefore should be approached from a place of strategic intelligence. Our brand marketing experts have years of experience in business and product naming.